During the final weeksof any campaign, voter turnout determines whether you win or lose. Here are the top three emails to send out during these final weeks.
Persuasion Email
Sending a persuasion email to supporters before an election mobilizes the ground game, reinforces commitments, answers questions and builds community. You can also use this email to create a sense of urgency, facilitate voter turnout, and fundraise.
Reinforcing all the “wins” your campaign has already enjoyed can add to increased enthusiasm, too. By highlighting endorsements and successes, you can boost your perceived credibility and momentum.
The goal of this email is to eliminate any doubts on-the-fence voters may have about you. Make it obvious that their vote for you is the only way to go.
Turnout Email
This email has logistics of voting, legal ballot harvesting, locations for dropping off ballots and so forth.
Be sure this email reiterates the sense of urgency to fundraise and inform any and all people who can vote in the election. Avoid cheesy one liners such as “FINAL DAYS TO VOTE” and anything that is underlined and bolded in a large font. It’s overdone, overused, and cause for immediate deletion from anyone’s inbox.
Enlist your supporters
When donors gave to your campaign, it wasn’t to lighten their wallets — it was to support your campaign. Give them the opportunity to support you beyond just donations by encouraging them to contact their own friends and family and urge them to vote.
In an era when advertising is less trusted and social media can be fraught with disinformation, a personal message from your supporters will go a long way to both persuade undecided voters and turnout would-be supporters who just haven’t voted yet. Give them the tools to become not just a donor but a surrogate to help you turnout and win.
By utilizing these email strategies, you stand the best chance of winning. Need more help? Use ContactDrive to segment your list into these groups, and then seamlessly integrate them into your email marketing platform, or better yet, give them a phone call using our handy-dandy calling app.
By utilizing these email strategies, you stand the best chance of winning. Need more help? Use ContactDrive to segment your list into these groups, and then seamlessly integrate them into your email marketing platform, or better yet, give them a phone call using our handy-dandy calling app.