{"id":624,"date":"2022-09-29T10:41:13","date_gmt":"2022-09-29T16:41:13","guid":{"rendered":"https:\/\/www.datrm.in\/?p=624"},"modified":"2024-05-30T13:47:23","modified_gmt":"2024-05-30T19:47:23","slug":"campaign-crm-winning","status":"publish","type":"post","link":"https:\/\/contactdrive.sitecenter.us\/campaign-crm-winning\/","title":{"rendered":"Driven to Win: 3 ways to use a CRM in the final weeks of a campaign"},"content":{"rendered":"

Here we are: the last few days and weeks before the election, and every second counts. All of the calls you’ve made, doors you’ve knocked, miles you’ve driven, and the thousands of difficult decisions you’ve made all come down to this.\n

So we’ll keep it brief: here are three ways you can maximize your time, boost turnout, and finish strong using your campaign CRM and the contact data you’ve collected.\n

1. Fundraise\n

You probably already know this but it bears repeating: most campaigns raise as much as 60-70% of their total contributions during the last two months of the election. All that call time before Labor Day was just preseason. Buckle your chinstrap — this is game day, and it’s time to capitalize on all of your hard work.\n

A good CRM can do two things for you in this crucial moment for campaign fundraising success.\n

First, your political CRM helps you organize all of your contacts, including donors and prospective donors, in one place. All of your campaign’s contact data should be organized in one place so you can quickly sort, filter, and view the most important people.\n

Second, once you have a single source of truth for all of your campaign’s important stakeholders, your campaign CRM should make it easy to segment that data so you are contacting each person with an ask optimized to their ability to give. Here are a few lists you should communicate with for a specific ask:\n